News Room 2 HEADER 1

News Room

Your news and resource hub
for all things TOA Waters related.

News Room 2 HEADER 1

News Room

Your news and resource hub for all things TOA Waters related.

For media inquires, contact:

Javier Folgar
Phone: 240.285.9459

about toa waters

Based in Frederick, Maryland, TOA Waters provides health and beauty products tailored for the hard-working individual that isn’t afraid to relax and rejuvenate the body. Launched in 2020, the company offers a series of “bold-scented” bubble bath products that calm the senses and puts any individual (or couple) at ease.

All of our bubble baths are made with the finest ingredients – enriched with coconut milk, B-vitamins, calcium, and much more. Time to nourish and cleanse your skin, right down to its deepest layers. Layer with irresistible scents like cedarwood, tobacco, and smooth spices.

LGBTQ+/Latin-Small business owned, handcrafted, and proudly made in the USA.

Vintage Spa Gift Set Photo by Nick Kraimer
Javier Folgar, Founder of TOA Waters

about our founder

Javier Folgar had a vision of creating a company that would kick societal notions to the curb and reclaims people’s bathtubs. So many companies out there only focus on bubble bath products that smell like a bouquet of flowers. He wanted to offer something different. Something unique that people would love.

Steering away from the typically “floral-scented” baths, Javier developed a unique line of “bold-scented” bubble baths, breaking bathroom stereotypes. Men no longer have to worry about what indulging in a bubble bath will do to their image. And women, whoever said that flowery scents and a side of glitter are all that is appropriate for you?

Amidst a global pandemic, Javier launched TOA Waters in the fall of 2020. Named after the mightiest river in Cuba to honor his heritage – the company offers premium bubble baths to individuals who aren’t afraid to relax and rejuvenate the body.

Javier is considered a conservationist by day and a “soapatier” by night. With over a decade of experience in the nonprofit world, Javier is a conservationist who served in key roles protecting wildlife and our natural & cultural resources.

During the day, he works for an organization dedicated to ending bat extinctions worldwide. At night and on weekends, he switches gears and focuses solely on his bubble bath business. That is why when he launched this company, he wanted to make sure it operated in a socially responsible manner.

Javier believes we all have a responsibility to give back to the greater community. That is why TOA Waters has partnered with so many amazing organizations, like the Maryland Food Bank and the American Cancer Society.

He received a B.S. in Marketing from Rutgers University and earned an MBA from Montclair State University. Javier has served on the board for Altruistic Odyssey, volunteered for the Catholic Fellowship of Frederick, and is a member of the Public Relations Society of America.

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press releases

reviews & news coverage

Winter 2024 Gear Guide
First Time Parent Magazine | 01.18.24

3 Things that Brooke Loves
Mix 95.9 FM | 01.08.24

TOA Waters’ Releases Bubble Bath Mini Gift Set
Happi | 01.08.24

Unconventional Bubble Baths
Trend Hunter | 01.08.24

Macy’s Workshop Accelerator Program Brings New Brands And Products To Stores
Forbes | 05.12.23

The Workshop at Macy’s Ushers in 25 Business Owners to 2023 Class
Yahoo! Life | 05.01.23

Tips on How to Make Valentine’s Day Fun for Children
CBS 58 Newsroom | 02.07.23

Meet Javier Folgar. Stories & Insights
Canvas Rebel | 12.19.22

Spotlight: TOA Waters Breaks Stereotypes Surrounding Bubble Baths
Small Business Trends | 11.23.22

5 Small Companies to Help this Hispanic Heritage Month
Zet Business | 10.11.22

Four Things Ancient Romans Did in Their Baths other than Bathing
The True Historian | 10.11.22

5 Small Businesses that Support Hispanic Heritage Month
Online Marketing Agencies | 10.10.22

Celebrating National Hispanic Heritage Month
SMNZ | 10.07.22

Small Business Spotlight: Latinx-Owned Businesses
QVC, the Home Shopping Network, and Zulily | 09.15.22

Everyone Deserves a Bubble Bath. Your tub is the latest place where gender is being neutralized. 
Shondaland | 08.04.22

TOA Waters Premium Bubble Bath in Lockwood Forest Review
Lola’s Secret Beauty Blog | 07.13.22

You Need a Bath. Soaking is Easy, Necessary Therapy. 
Nora Zelevansky | 05.26.22

Best Gifts for Dad: Father’s Day Gift Guide 2022
My Four and More | 05.24.22

Perfect Mother’s Day Gift: The Ultimate Guide
My Four and More | 04.07.22

Best Non-Toxic Bubble Bath for Kids & Skin Sensitive Adults
Mamavation | 03.16.22

Spoil your Valentine with TOA Waters Bubble Bath
BB Product Review | 02.13.22

Celebrate Beauty and Friendship this Galentine’s 
Destination Luxury | 02.06.22

Valentine’s Day Gift Guide 2022
Tabby’s Pantry | 02.03.22

2022 Valentine’s Gift Ideas for Women
My Four and More | 01.24.22

2022 Valentine’s Gift Ideas for Men
My Four and More | 01.24.22

Win Premium Bubble Baths for the BOLD Bather
Razzle Dazzle Styles | 01.24.22

22 Gifts “Sex and the City” Fans Will Rave About | 01.18.22

Pamper Yourself and Escape with a Bubble Bath
Things That Make People Go Aww | 12.27.21

Great Skincare Products
Famadillo | 12.20.21

The Best Holiday Gifts for Men
Midwest Modern Momma | 12.05.21

The Doctors Holiday Giveaway
The Doctors TV | 11.29.21

Ultimate Holiday Gift Guide 2021
Simply Beyoutified | 11.24.21

How a Small Start-up Company is Disrupting Stereotypes while Giving Back
Hispanic MPR | 11.05.21

Top 3 Reasons Why Bats Rock Our World & the Bubble Bath Company Stepping Up to Help
The Emerald Office Journal | 10.30.21

Heros of the Week!
Sorryless | 10.01.21

Feel Good Stories: Trapped Dog Saved From Cave / Lost Scrapbook Salvaged By Stranger
WIXX 101 | 09.28.21

Caves, Scrapbooks, and a Little Inspiration
WZPL News | 09.28.21

3 Things Brooke Loves: Beer Day, Hot Sauce, and TOA Waters
Mix 95.9 | 09.28.21

A Family Treasure Scattered in the Street and a Good Samaritan Who Cared Enough to Act
Good News Network | 09.25.21

Ties? Golf clubs? Grilling tools? Enough. Try these Father’s Day gifts instead. | 06.09.21

Love Inc.’s 2021 Pride Guide
Love Inc. Magazine | 06.03.21

Here’s Your Pride 2021 Gift Guide
PRIDE | 06.03.21

Thoughtful Father’s Day Gifts & Gets
The Luxe List | 05.15.21

Spring Gift Guide 2021
Trying to Stay Calm | 05.04.21

Best Mother’s Day Gift Ideas
By Pink | 05.03.21

Lockwood Forest Bubble Bath Review
Hanging off the Wire | 04.22.21

Behind the Inspiration: Exclusive Interview with Founder, Javier Folgar
Ticker News | 04.06.21

TOA Waters – Bubble Bath for Men
One Cut Reviews | 03.29.21

The Road to Relaxation is Paved with Maryland Products
Maryland Road Trips | 03.16.21

Best Sleep Products
Everyday Health | 03.15.21

Not Your Usual Bubble Bath
Westman Review | 03.09.21

TOA Waters Casanova
Missy’s Product Reviews | 02.22.21

Father’s Day TOA Waters
Emmy’s Deals | 02.18.21

Can’t Buy Me Love! 164 Valentine’s Day Specials, Freebies, Deals and Discounts
Parade | 02.13.21

Bubble Baths for the Rugged Individual this Mother’s Day. She Deserves to Relax More Than Ever!
Intouch Rugby | 02.13.21 

Health and Beauty Guide 2021
Mysterious Ramblings | 02.11.21

Soak Those Cares Away with TOA Bubble Bath for Men
East Hampton | 02.11.21

So Chic Collective Top 10 Valentine Gift Ideas + TOA Waters Gift Basket
The Review Wire | 02.11.21

2021 Valentine’s Day Gift Guide with So Chic Collective
Day by Day in our World | 02.11.21

Valentine’s Gift Guide 2021
Dazzling Daily Deals | 02.11.21

Valentine’s Gift Guide – Something for Everyone
Comeback Momma | 02.11.21

So Chic Collective Valentine’s Day Guide
Crazy for Couponing | 02.10.21

Self-Care Shopping Guide
Posh Lifestyle & Beauty Blog | 02.09.21

2021 Valentine’s Gift Guide Round-Up So Chic Collection
Wrapped Up N U | 02.02.21

Splish Splash
Frederick Magazine | 02.04.21

Valentine’s Gifts for Her
Life with Kathy | 02.03.21

Father’s Day Gift Guide 2021
Little Helpers in Life | 02.03.21

Valentine Gift Guide | 02.03.21

Valentine’s Gift Guide
Cook with 5Kids | 02.02.21

Valentine’s Guide 2021 Ideas for even making a great week of it! Part 3!
Intouch Rugby | 02.01.21

Valentine’s Guide 2021 Ideas for even making a great week of it! Part 3!
Rugby Rep | 02.01.21

Valentine’s Guide 2021 Ideas for even making a great week of it! Part 3!
Rugby & Lifestyle in the United States of America | 02.01.21

Valentine’s Guide 2021 Ideas for even making a great week of it! Part 3!
Rugby & Lifestyle in Wales | 02.01.21 

Naluda’s 2021 Ultimate Valentine’s Day Gift Guide
Naluda Magazine | 02.01.21

We Made Bubble Bath – Buy Some
Key103 | 02.01.21

Ultimate Valentine’s Day So Chic Collective Gift Guide
Blog by Donna | 01.29.21

60+ Out-Of-The-Box Gift Ideas for Valentine’s Day (Or Any Other Day)
Little Family Adventure | 01.29.21

So Chic Collective Valentine’s Day Guide
Consumer Queen | 01.29.21

Valentine Gift Ideas for HIM
My Four and More’s | 01.29.21

Gifts for Men
Surf Sand and Sons | 01.28.21

Valentine’s Day Gift Guide
Reviewz & Newz | 01.25.21

Small Business Shoutout: TOA Waters Brawny Bubble baths
Dude I Want That | 01.24.21

Episode 40: Javier Folgar
Welcome to Crazy | 12.14.20

NJ Native Opens Business Featuring Bubble Baths. | 12.02.20

TOA Waters an LGBT Owned Business Opens
The Pride LA | 12.02.20

WHO SAID THEY WEREN’T? — “Bubble baths are for guys, too: NJ entrepreneur develops ‘rugged, brawny’ scents”
Politico | 11.25.20

Bubble baths are for guys, too: NJ entrepreneur develops ‘rugged, brawny’ scents
Bergen Record | 11.24.20

TOA Waters Becomes Newest LGBTQ-Owned Business
Pride Journeys | 11.24.20

New Frederick-based business offers nourishing bubble baths in rugged scents
The Frederick News-Post | 11.16.20

8 things you need to know this morning: TOA Waters, a small startup bubble bath company based in Frederick, has teamed up with the Maryland Food Bank to help feed Marylanders.
Baltimore Business Journal | 11.13.20

Frederick Man Opens Online Business Amid COVID-19 Pandemic
The Daily Record | 10.06.20

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