Our Story

TOA Waters — named after the Toa River, the mightiest river in Cuba — offers premium bubble baths for the bolder bather.

searching for a bold bath

Ever since our founder, Javier, was a child, he loved to be active. As a kid, he played soccer and swam competitively. As an adult, he competed in 5ks and triathlons. He also spends every weekend hiking, playing tennis, or enjoying a round of volleyball with friends and family.

As with any active lifestyle, the recovery period is just as important. One of Javier’s favorite self-care routines involves taking a warm bubble bath. Not only is it super relaxing, but it also aids in muscle recovery.

For years Javier took advantage of this invigorating hot spring right in his tub. However, he was sick and tired of smelling like a bunch of roses. It made no sense. Companies offered so many different varieties of roses, sugar plums, and sweet cake-scented bubble baths, but offered nothing for the bold bather. Plus, there seemed to be a social stigma about men taking bubble baths.

That’s when TOA Waters was born.

Javier Folgar, Owner and Founder of TOA Waters, Hiking along the Appalachian Trail

bursting gender stereotypes

Javier had a vision of creating a company that would kick societal notions to the curb and reclaim people’s bathtubs. Steering away from the typically “floral-scented” baths, Javier developed a unique line of “bold scented” bubble baths, breaking bathroom stereotypes.

Men no longer have to worry about what indulging in a bubble bath will do to their image. And women, whoever said that flowery scents and a side of glitter are all that is appropriate for you?

where we are today

TOA Waters – named after the mightiest river in Cuba to honor his heritage – opened its virtual doors in September 2020. The company offers premium bubble baths for the bold bather.

Today, thousands of people enjoy these bold-scented products right in the comfort of their homes. It has raised the bar on how men and women enjoy their time in the tub and tackle their daily hygiene.

Made from the finest, responsibly sourced, & cruelty-free ingredients, TOA Waters has become a household name for individuals who work hard and know how to treat themselves right. LGBTQ+/Latin-Small business owned, handcrafted, and proudly made in the USA.

about our products

TOA Waters provides bubble baths for the bold bather.
We offer a series of bubble baths
that calm the senses
and puts any individual (or couple) at ease.

Our product will rejuvenate, nourish, and
make you feel amazing.

about our products

TOA Waters provides bubble baths for the bolder bather. We offer a series of bubble bath products that calm the senses and puts any individual (or couple) at ease.

Our product will rejuvenate, nourish, and
make you feel amazing.

made with the finest ingredients

Our gently cleansing bubble bath is made with
the finest ingredients. Enriched with coconut milk,
B-vitamins, calcium, and much more.

Coconut Milk
Our coconut milk contains
vitamins B, C & E, making it a
powerhouse when it comes to
cleaning and naturally moisturizing
healthy skin. The coconut milk use in
this product is Organic & Fair Trade.

Chamomilla Recutita
(Chamomile) Flower Extract
Time to soothe that dry skin of yours.
This extract will promote the healing of
any skin irritations, sunburn, rash and
minor cuts, scrapes and burns. We got
your back.

Aloe Barbadensis Leaf Extract
The natural way to hydrate and refresh
your skin. This extract will help to
remove dead skin cells all while
protecting and rebuilding your skin.

Witch Hazel
This natural ingredient will balance
your skin’s moisture without drying it
out.

Paraben-Free
No harmful chemicals were used in the
making of this product.

made with the finest ingredients

Our gently cleansing bubble bath is made with the finest ingredients. Enriched with whole milk, B-vitamins, calcium, and much more.

Coconut Milk
Our coconut milk contains vitamins B, C & E, making it a powerhouse when it comes to cleaning and naturally moisturizing healthy skin. The coconut milk use in this product is Organic & Fair Trade.

Chamomilla Recutita
(Chamomile) Flower Extract
Time to soothe that dry skin of yours. This extract will promote the healing of any skin irritations, sunburn, rash and minor cuts, scrapes and burns. We got your back.

Aloe Barbadensis Leaf Extract
The natural way to hydrate and refresh your skin. This extract will help to remove dead skin cells all while protecting and rebuilding your skin.

Witch Hazel
This natural ingredient will balance your skin’s moisture without drying it out.

Paraben-Free
No harmful chemicals were used in the making of this product.