LGBTQ+-Owned Self-Care Brand Supports Independent Queer Storytelling, Visibility, and Authentic Representation
NEW YORK, NY (June 2, 2026) — TOA Waters, an LGBTQ+-owned self-care and bath, body, and home brand, is proud to announce its co-sponsorship of Season 2 of Don’t Suck, the breakout queer comedy series that has built a global audience with more than 8 million views since its debut.
Created by writer, director, and star Tyler Isaac Martin, Don’t Suck follows a group of friends navigating identity, ambition, relationships, and connection in New York City. Season 2 expands on the series’ irreverent humor and unapologetically queer perspective with an expanded cast, new storylines, and an ambitious two-part original musical finale.
The 10-episode second season will premiere on June 4 on YouTube, with new episodes released weekly throughout Pride Month.
“As an LGBTQ+-owned business, we know how important it is to create space for authentic queer voices,” said Javier Folgar, owner and founder of TOA Waters. “Don’t Suck is funny, bold, and unapologetic series. We were excited to support a project that gives queer creators the freedom to tell their stories on their own terms. Independent queer art has always had the power to bring people together, challenge expectations, and remind us that our stories deserve to be seen.”
TOA Waters was founded with a mission to challenge traditional ideas about self-care and create products that are welcoming to everyone. The brand’s commitment to inclusivity extends beyond its products and into the causes, creators, and communities it supports.
The partnership with Don’t Suck is part of TOA Waters’ broader commitment to supporting LGBTQ+ visibility and equality. Through its 1% for Equality initiative, TOA Waters donates 1% of net sales to LGBTQ+ organizations, while additional campaigns throughout the year support organizations and projects working to advance LGBTQ+ equality.
A Season Built Around Visibility and Queer Joy
Season 2 of Don’t Suck continues the story of its original ensemble while introducing an expanded cast that includes Emmy winner Jeff Hiller (Somebody Somewhere, HBO), Ophira Eisenberg, Jim Newman (Succession), Emmy winner Will Ganss (Good Morning America), Sheria Mattis, and Kennedy Kanagawa (Into the Woods, OUT100).
Returning cast members include Tyler Isaac Martin, Katie Ailion, David Gow, Sushant Adlakha, and Christopher Trepinski.
The new season tackles identity, relationships, ambition, and the universal desire to be seen, while maintaining the series’ signature irreverent and campy sense of humor. Its two-part musical finale represents the series’ biggest creative swing yet.
About Don’t Suck
From its breakout first season to more than 8 million YouTube views and global festival accolades, Don’t Suck has become a viral queer success story and a rallying cry for authentic independent storytelling.
The series follows a group of friends navigating identity, ambition, romance, and connection amid the beautiful chaos of New York City. Season 2 raises the stakes with new relationships, sharper social commentary, an expanded ensemble, and an original two-part musical finale.
Season 2 is available to stream for free on YouTube.
Watch Don’t Suck: www.youtube.com/dontsuckseries
Learn more: www.dontsuckseries.com
About TOA Waters
TOA Waters provides self-care for the bold. Unique scents, clean ingredients, and zero stereotypes. Their bubble baths, liquid bath bombs, body wash, and room sprays are organic, vegan, and handcrafted with no nasty chemicals. This is self-care, redefined for body, bath, and home. Learn more at www.TOAwaters.com.
