The Workshop at Macys

Bubble Bath Company Breaking Gender-Stereotypes is Accepted into The Workshop at Macy’s 2023 Class

Macy’s Welcomes TOA Waters to The Workshop

NEW YORK, NY (May 2, 2023) – This May, Macy’s welcomes TOA Waters, a leading bubble bath company breaking gender stereotypes in the bathroom, to the 2023 class of The Workshop at Macy’s, the retail industry’s longest-running retail accelerator program dedicated to driving growth and providing opportunity to diverse and women-owned retail businesses.

Breaking Bathroom Stereotypes

TOA Waters is the bubble bath company that is kicking societal notions to the curb and reclaiming people’s bathtubs. Steering away from the typically “floral-scented” baths, the company offers a unique line of “bold-scented” bubble baths, breaking bathroom stereotypes. The company is LGBTQ+/Latin-Small business owned, with all products handcrafted in Maryland.

Empowering Entrepreneurs

Throughout the month, Workshop participants will have the opportunity to get first-hand experience selling their products at scale with a special digital pop-up shop on Additionally, following The Workshop graduation, participants will be introduced to Macy’s buyers and digital marketplace teams for the opportunity to onboard as vendors across Macy’s retail ecosystem.

Investment in Growth

As part of Macy’s social purpose platform, Mission Every One, The Workshop at Macy’s is integral to the brand’s ongoing commitment to empowering underrepresented entrepreneurs. Through The Workshop’s programming, brands will have an opportunity to meet capital markets professionals, learn about products, and apply to the program.

About The Workshop at Macy’s

The Workshop at Macy’s is an exclusive retail-vendor development program designed to give select high-potential diverse, LGBTQ, veteran, and women-owned businesses the tools to better succeed and sustain growth in the retail industry. Conducted annually, this free program is a foundational element of Macy’s commitment to supplier diversity.

About Macy's

Macy’s serves as the style source for generations of customers, delivering the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories, and more.

About TOA Waters

TOA Waters provides premium bubble bath products for the bold bather. Prepare to hike through a forest or swim in the Red Sea - all in the comfort of your tub.

Media Contact:

Macy’s External Communications
Christine Olver Nealon/Ryan Gannon,

TOA Waters
Javier Folgar
Tel: 240.285.9459

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