Our Story
Dive Into the Bold New World of Bathing
We're kicking societal notions to the curb and reclaiming people’s bathtubs, one bubble at a time.
Hi, my name is Javier.
This is my Story
Ever since I was a kid, I’ve always been on the move—hiking, swimming competitively, even pushing myself through sprint triathlons. But no matter how active I was, there was one thing that always brought me back to center: a long, soothing bubble bath. It wasn’t just a way to unwind; it was an essential part of my recovery. There was only one problem—every bottle on the shelf seemed to be designed for someone else.
Breaking the Mold
Every time I walked down the bath aisle, all I saw were floral, sugary-sweet scents that didn’t match how I wanted to feel after a long, exhausting day. I wanted something bold. Something rugged, fresh, and invigorating. And more than that, I wanted to change the way we think about self-care. Why should bubble baths be limited by outdated stereotypes? Why should scent dictate who belongs in the tub?
A Bold Journey Forward
In 2020, I launched TOA Waters, named after Cuba’s mightiest river—a tribute to my heritage. I created a unique line of “bold scented” bubble baths, finally breaking bathroom stereotypes. Men no longer have to worry about what indulging in a bubble bath will do to their image. And women, whoever said that flowery scents and a side of glitter are all that is appropriate for you?
Self-Care without Limits
As an LGBTQ+/Latin-owned business, I’m proud that TOA Waters stands for something bigger than just bath products. We stand for self-care without limits, for breaking stereotypes, and for creating a space where everyone can relax, recharge, and be unapologetically themselves.
Organic Ingredients
Infused with Botanicals
Soy-Free
For All Skin Types
Vegan
Handcrafted in the USA
Nature's Best
Plant-Powered Ingredients
Our gently cleansing bubble bath is made with the finest ingredients. Enriched with coconut milk, B-vitamins, calcium, and much more.
Enriched with vitamins B, C, & E, our Organic & Fair Trade coconut milk cleanses and naturally moisturizes for healthy skin.
Soothe dryness and heal irritations, sunburn, rashes, and minor wounds with our calming skin extract.
Hydrate and refresh naturally with our extract that helps to remove dead cells while protecting and rejuvenating your skin.
This natural ingredient will balance
your skin’s moisture without drying it out.
No harmful chemicals were used in the making of this product.
Giving Back
We’re donating 1% of net sales to organizations that fight for LGBTQ+ rights. Because self-care should be bold, fearless, and for everyone.
Events
Stay updated with our latest gatherings! Explore our event calendar for all the upcoming craft festivals and pop-up markets.
Sustainability
We are committed to reducing our environmental footprint, employing eco-friendly practices and materials throughout our production process. From sourcing responsibly and using recyclable packaging to minimizing waste and conserving resources, we ensure that every bubble bath you enjoy is not just luxurious but also kind to the planet.
Proud Member and Supporter
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