Our Story

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Dive Into the Bold New World of Bathing

We're kicking societal notions to the curb and reclaiming people’s bathtubs, one bubble at a time.

Our Journey

A Founder's Tale

Ever since childhood, Javier, TOA Waters' founder, embraced an active lifestyle, from hiking and swimming competitively to participating in sprint triathlons and weekend sports. His passion for physical activity was matched only by his love for a key recovery ritual: the warm, soothing embrace of a bubble bath. Not just a luxury, these baths were a vital part of his muscle recovery, yet there was one thing that didn't sit right with him: the limited and overly sweet scents that filled his tub.

Breaking the Mold

Tired of floral fragrances and societal norms dictating his bath time, Javier envisioned a bold new world where bathtubs became a haven for all, regardless of gender. Steering away from the typically “floral-scented” baths, Javier developed a unique line of “bold scented” bubble baths, breaking bathroom stereotypes. Men no longer have to worry about what indulging in a bubble bath will do to their image. And women, whoever said that flowery scents and a side of glitter are all that is appropriate for you?

A Bold Journey Forward

In September 2020, TOA Waters, named after Cuba's mightiest river to honor Javier's heritage. The brand has since transformed bath time for thousands, offering premium, boldly scented bubble baths that cater to the fearless and the free. With a commitment to quality, responsibility, and inclusivity, TOA Waters stands proud as an LGBTQ+/Latin-Small business, handcrafting its products in the USA. Javier's journey has not only elevated daily hygiene but also redefined what it means to indulge in self-care, regardless of who you are.

Organic Ingredients

Infused with Botanicals


For All Skin Types


Handcrafted in the USA

Nature's Best

Plant-Powered Ingredients

Our gently cleansing bubble bath is made with the finest ingredients. Enriched with coconut milk, B-vitamins, calcium, and much more.

Organic Coconut Milk

Enriched with vitamins B, C, & E, our Organic & Fair Trade coconut milk cleanses and naturally moisturizes for healthy skin.

Chamomile Flower Extract

Soothe dryness and heal irritations, sunburn, rashes, and minor wounds with our calming skin extract.

Aloe Leaf Extract

Hydrate and refresh naturally with our extract that helps to remove dead cells while protecting and rejuvenating your skin.

Witch Hazel

This natural ingredient will balance
your skin’s moisture without drying it out.


No harmful chemicals were used in the making of this product.

Mark Your Calendars


Stay updated with our latest gatherings! Explore our event calendar for all the upcoming craft festivals and pop-up markets.

Crafting a Greener Future with Every Bubble


We are committed to reducing our environmental footprint, employing eco-friendly practices and materials throughout our production process. From sourcing responsibly and using recyclable packaging to minimizing waste and conserving resources, we ensure that every bubble bath you enjoy is not just luxurious but also kind to the planet.

Enhancing Lives Beyond the Bathtub

Giving Back

We combine our passion for bold bath products with a commitment to social responsibility, partnering with organizations to create positive impacts and better the community.

Proud Member and Supporter

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