Inspired by two cancer diagnoses, the Full House icon champions non-toxic products and uplifts clean-ingredient brands nationwide.
Frederick, MD (December 2, 2025) — TOA Waters, the bold self-care company redefining what it means to relax, is proud to announce its products are featured on AwearMarket.com, a newly launched online superstore dedicated to offering non-toxic, safer everyday products. AwearMarket brings together an expertly vetted collection of small businesses that champion wellness, transparency, and ingredient integrity, and TOA Waters is honored to be among them.
AwearMarket was founded by Dave Coulier, beloved actor, comedian, and well-known television personality best recognized for his role as Joey Gladstone on Full House. His personal health journey, however, is what sparked this powerful new venture.
In 2024, Coulier was diagnosed with B-Cell Non-Hodgkin’s Lymphoma. While undergoing chemotherapy, he began examining the everyday products in his life and discovered how many contained harmful chemicals such as PFAS, BPA, and petroleum-based dyes. This realization led him to coin the term “Awear,” representing mindfulness in everything we consume, wear, and apply to our skin.
Determined to make healthier living more accessible, Coulier partnered with Pat Greene, along with wellness advocates Melissa Coulier and Melanie Samuels. Together, they created a platform that curates best-in-class brands offering safe, non-toxic alternatives across categories, including food, hygiene, home goods, apparel, and pet care.
In October 2025, during AwearMarket’s development, Coulier received a second unexpected diagnosis: P16 Squamous Carcinoma at the base of his tongue. Because it was caught early, treatment began immediately, reinforcing his mission: to fight for cleaner, safer products so that others might never face the same battles.
Today, AwearMarket proudly partners with the V Foundation for Cancer Research, donating through a round-up program to support vital cancer research initiatives.
As part of AwearMarket’s launch, TOA Waters is featured among the select small businesses recognized for their commitment to high-quality, non-toxic, and mindful self-care products.
Founded in 2020, TOA Waters offers luxury bubble baths, body washes, room sprays, and the world’s first and only liquid bath bombs, all handcrafted in the USA using organic and vegan ingredients, without the use of any harsh chemicals. The brand pushes back against stereotypes surrounding self-care, making bold, gender-inclusive products accessible and enjoyable for everyone.
“We’re thrilled to be part of AwearMarket’s debut,” said Javier Folgar, Founder and Owner of TOA Waters. “The AwearMarket's mission aligns beautifully with our own commitment to transparency, wellness, and reimagining what self-care can look like. We’re honored to stand alongside so many remarkable small businesses working to make the world safer and healthier.”
About AwearMarket
AwearMarket is a next-generation online marketplace that simplifies the discovery of non-toxic, sustainable alternatives for individuals and families. Each product featured on the platform has been thoroughly reviewed by Coulier’s team of wellness advocates to ensure the highest standards of safety and quality.
AwearMarket encourages mindful living starting with just one small change, and emphasizes that early detection and preventative wellness save lives, as demonstrated by Coulier’s own journey. Learn more at www.awearmarket.com.
About TOA Waters
TOA Waters provides self-care for the bold. Unique scents, clean ingredients, and zero stereotypes. Their bubble baths, liquid bath bombs, body wash, and room sprays are organic, vegan, and handcrafted with no nasty chemicals. This is self-care, redefined for body, bath, and home. Learn more at www.TOAWaters.com.
