Friends pose in front of the TOA Waters sign with founder, Javier Folgar.

TOA Waters Celebrates 3 Years of Breaking Gender Stereotypes in the Bathtub

TOA Waters Celebrates 3rd Anniversary with Remarkable Achievements

As the crisp autumn breeze fills the air, we at TOA Waters are gearing up for a special occasion. On September 30th, we will be celebrating our 3rd anniversary, marking another year of shattering gender stereotypes in the world of bubble baths. It's been an extraordinary journey filled with accomplishments and milestones that we're thrilled to share with you. Join us as we take a look back at the remarkable achievements of the past 12 months.

In September of last year, TOA Waters was honored to be part of Qurate Retail Group's Small Business Spotlight during National Hispanic Heritage Month. This initiative aimed to support entrepreneurs from underrepresented groups and provide them with national exposure on QVC, HSN, and Zulily. We joined the ranks of ten small businesses featured in a live program on QVC2, sharing our brand story with viewers nationwide.

This past Spring, we embarked on a journey with Macy's, one of the retail industry's giants. We were welcomed into the 2023 class of The Workshop at Macy's, a program dedicated to fostering growth and diversity among retail businesses. This opportunity provided us with invaluable resources, including access to Macy's supplier ecosystem, education, funding resources, and a digital pop-up shop on The journey didn't stop there; we were introduced to Macy's buyers and digital marketplace teams, opening doors to even broader horizons.

Spring brought another significant milestone as TOA Waters successfully graduated from the Frederick County Small Business Accelerator Program. This collaboration with the Frederick County Office of Economic Development and M&T Bank provided us with weekly in-person classes, mentorship from industry leaders, and access to a treasure trove of educational resources. It was a pivotal moment in our journey of growth and development.

Summer brought a reason to celebrate diversity and inclusion as we officially received the NGLCC Certified LGBT Business Enterprise certification. This recognition from the National LGBT Chamber of Commerce reaffirms our commitment to inclusivity. Meeting the criteria of being at least 51% owned, operated, managed, and controlled by an LGBTQ+ individual, this certification represents not only our values but also our dedication to fostering a more diverse and accepting business environment.

We didn't stop at breaking barriers; we also broke new ground in our product offerings. We proudly introduced three new bubble bath series:

  • Earth, Wind, and Waters Bubble Bath Series: Immerse yourself in the harmony of nature with this series, offering three distinct bubble baths inspired by the elements. Each soak becomes a transformative experience, nurturing both body and soul.
  • Twilight Whispers Bubble Bath Series: Elevate your evenings with this enchanting series that encapsulates the mystique of twilight and the elegance of the night. Indulge in luxury that invites tranquility.
  • Tropical Escape Bubble Bath Series: Embark on a journey to paradise with this exquisite series, capturing the essence of sun-soaked shores and the spirit of the tropics. Unwind, rejuvenate, and experience the bliss of an island getaway in your own tub.

Within the last 12 months, our BOLD bubble baths garnered nationwide attention, with features in prestigious publications like Forbes, Yahoo! Life, and CBS. These acknowledgments validate our commitment to providing unique and high-quality products that resonate with individuals of all genders.

While milestones and recognitions are essential, what truly makes our journey special is connecting with our community. Over the past year, we had the pleasure of attending several festivals and events in the VA and MD region, where we shared our bubble baths and bath accessories with the public. It was an incredible experience filled with laughter, smiles, and the joy of connecting with our fans and making new friends. Your support and enthusiasm fuel our passion for redefining the world of self-care, one bubble at a time.

Behind every successful year, there's a network of friends and family who offer unwavering support. We cannot express our gratitude enough for their dedication and enthusiasm. Some traveled from far and wide, coming together to create bubble bath magic and join us at events. This tight-knit community is at the heart of TOA Waters' journey, and we're excited to continue breaking gender stereotypes and creating bold bubbles with you all by our side.

As TOA Waters celebrates its 3rd anniversary, we reflect on a year filled with growth, diversity, and innovation. We remain committed to breaking gender stereotypes in the world of bubble baths and providing products that elevate your self-care routine. Thank you for being a part of our journey, and here's to many more years of bold bubbles and breaking barriers!

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