WASHINGTON, DC (July 15, 2025) – TOA Waters, the bold bubble bath company breaking gender stereotypes in the bathroom, is proud to announce the launch of its new 1% for Equality program, a pledge to donate 1% of net profits to nonprofit organizations working to build a more equitable and inclusive world. As part of this commitment, Rainbow Families, a nonprofit organization that uplifts LGBTQ+ parents and families through education, connection, and support, has been selected as the first nonprofit TOA Waters will support this year.
Rainbow Families is a volunteer-led nonprofit that supports, educates, and connects lesbian, gay, bisexual, transgender, and queer (LGBTQ+) families, parents, and prospective parents. Through a wide range of educational programs, peer support groups, and opportunities to build community, Rainbow Families helps ensure LGBTQ+ families have access to the resources, connection, and advocacy they need to thrive.
“At TOA Waters, we believe self-care should be bold, unapologetic, and accessible to all,” said Javier Folgar, Owner & Founder of TOA Waters. “But breaking stereotypes doesn’t stop at the bathroom door. It’s our responsibility to champion equality in every way we can, and that includes giving back.”
Rooted in Folgar’s background in the nonprofit sector, the 1% for Equality program reflects TOA Waters’ deeply held values. “Giving back is part of who we are,” Folgar added. “When I founded TOA Waters, I knew I wanted to build a company that stood for something bigger, one that uses its platform and profits to support those making a real difference in the world. We hope our commitment inspires other companies to join us in making giving back part of doing business.”
TOA Waters will continue to highlight and support nonprofits like Rainbow Families through its 1% for Equality program, reinforcing its belief that businesses must lead with purpose, integrity, and compassion.
For more information about Rainbow Families, visit www.rainbowfamilies.org. For more information about TOA Waters’ 1% for Equality program, visit www.1percentforequality.com.
About Rainbow Families Rainbow Families supports, educates, and connects lesbian, gay, bisexual, transgender, and queer (LGBTQ+) families, parents, and prospective parents by offering a wide variety of education programs, support groups, and opportunities to connect. Rainbow Families is a volunteer-led nonprofit organization supported by members, community sponsors, and private and public grants and foundations. Learn more at www.rainbowfamilies.org.
About TOA Waters
TOA Waters provides bubble bath products for the bold bather. Prepare to hike through a forest or swim in the Red Sea, all in the comfort of your tub. For more information or to view their products, visit TOAwaters.com.
Media Contact:
Javier Folgar
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Email: info@toawaters.com
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